Keywords in SEO play a pivotal role in promoting your online presence. But what really is an SEO keyword? Let's explore.

In online advertising, a keyword is a word or phrase that users enter into search engines when they are trying to find a certain service, product or information. SEO heavily is based on the use of these keywords in ranking websites.

The power behind SEO keywords lies in their ability to associate what users are searching for to the content that you’re offering on your website. Strategically using these keywords will help draw the right audience and improve the likelihood of turnover.

Having established the explanation of an SEO keyword, let's look at how to use keywords efficiently. Enhancing the use of keywords requires a balance. You will want to include relevant keywords to appeal to search algorithms but without overloading your content with them.

One way is placing the keyword in your content’s title. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Next, consider using keywords in the meta description and headings of your website, as these are points where search engines tend to look.

Furthermore, it's crucial to choose keywords that align with your targeted market. This signifies understanding the way they talk, their internet search habits and their needs.

To sum up, a well-chosen SEO keyword can act as a bridge between the user's search and your what is an SEO keyword website's offerings. It's a crucial tool for success in the cut-throat world of digital marketing. However, its full potential can only be unlocked when used correctly.